5 Ways to Monitor the Success of Your YouTube Videos

 If you're going to use YouTube as part of your marketing strategy, you'll need to be able to track how effective your videos are for your company. Knowing your videos' strengths and flaws can help you figure out what works and what doesn't, as well as what you can do to better the others.

The YouTube Analytics tool can be used to track the performance of your videos. This makes it simple to examine crucial metrics that are critical for determining the effectiveness of each video you broadcast on your channel.

Here are five things you can track in order to monitor the performance of your YouTube videos.

Keep track of the amount of views.

The most basic indicator that all marketers examine at initially is the amount of views your video receives. This tells you how many people have watched BBC News Tech. You'll be able to split down that figure by variables like age, gender, and location.

Your own objectives will aid in determining the magic number of views required for success. Thousands of views aren't required for every business. It's possible that you'll get 100 views from your target audience, which would be impressive. Set reasonable goals for yourself and evaluate video performance accordingly.

Keep track of your traffic's origins.

Knowing where the majority of your visitors are finding your videos makes it much easier to promote them. Perhaps they found your video through a link on a blog, your website, or perhaps another YouTube video.

If many of your viewers discovered your video through a search, you can conduct research to determine which keywords are most likely to lead people to your videos and include them in your video descriptions.

This will also assist you in determining what is preventing people from watching your videos. When you don't see a lot of people finding your videos through a search, it's time to evaluate your keywords and try to come up with some new ones.

Keep track of how engaged your audience is.

You don't want folks to simply look at your videos. You'd like them to take some sort of action as well. You want to observe how much they enjoy it, how much they share it, and how much they talk about it. Keep track of how many people subscribe to your YouTube channel, how many likes or dislikes each video receives, and whether any videos have been added to viewers' favourites lists. Did anyone provide any feedback? Was it shared on social media sites like Facebook, Google+, or Twitter? If your videos have a higher level of engagement, it suggests you're truly connecting with your viewers.

Keep track of how engaged your audience is.

You don't want folks to simply look at your videos. You'd like them to take some sort of action as well. You want to observe how much they enjoy it, how much they share it, and how much they talk about it. Keep track of how many people subscribe to your YouTube channel, how many likes or dislikes each video receives, and whether any videos have been added to viewers' favourites lists. Did anyone provide any feedback? Was it shared on social media sites like Facebook, Google+, or Twitter? If your videos have a higher level of engagement, it suggests you're truly connecting with your viewers.

Keep track of how long your audience stays with you.

Frequently, viewers will quit watching a video just a few seconds after pressing the Play button. You want to make videos that keep people's interest until the very end. Within the initial few seconds, people want to be persuaded to watch. If not, they will tune out and go on to the next item on the list.

You can see how long a viewer watches second by second, which might help you figure out where they're losing interest. This allows you to see what sections need to be improved and what keeps them tuned in.

Keep track of your conversion rates.

YouTube analytics will not assist you in this area. You should keep track of how many people convert from your own website. Determine how many people visited your website after watching your YouTube video. How many people have signed up for your email list or newsletter? Who has purchased your product or accessed your free eBook?

You can determine which videos are bringing in the most sales/followers/subscribers and concentrate your efforts on developing videos that follow the same methodology.

Dawn Pigoni of Be Social Worldwide is a social media virtual assistant and a qualified social marketing specialist. Dawn provides download youtube videos online, social marketing, and social bookmarking services to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who want to boost their online presence by using social media. Get Dawn's free report, Social Networking, today and see how she can help you be more social all around the world!